CONCEPT

MED’s 1st Edition was born in 2004, as part of the programme promoted by the Municipality to advertise the city, with the aim of creating a ‘different and unique music festival’ that would further elevate the municipality. The overall goal was to promote and revitalise the city's historic quarter, with the intent of boosting culture and, at the same time, broadening the Mediterranean Basin’s countries culture, and the touristic picture in summer time. From the Mediterranean, the festival moved to a global scale, expanding the concept to the music and cultures of the world. Over the course of 18 editions, the MED Festival has consolidated itself as an anchor event in the regional, national and European context.

The number of visitors and “supporters” grew year after year, and thus the enclosure has been expanding with each edition. On the other hand, the MED Festival is an initiative that contributes significantly to the promotion, recovery, enhancement and sustainability of the existing building spaces and preservation of its historical heritage. In terms of tourism activity, since its inception, the MED Festival has had the aim of encouraging sustainable tourism, promoting quality and fostering the creation of differentiating factors.